GoHighLevel: How to Offer a Free Course - Step by Step Guide

Create and manage a free course using Go High Level. Learn how to set up funnels, automate emails, and nurture leads with this step-by-step guide.

GoHighLevel: How to Offer a Free Course

In today’s digital age, offering free courses has become one of the most effective ways to engage with potential customers, build brand authority, and generate leads. If you're looking to streamline the process of creating, marketing, and managing a free course, Go High Level offers a comprehensive platform to help you do just that. HighLevel is an all-in-one marketing and CRM platform that allows you to create landing pages, automate emails, manage your leads, and much more—all in one place.

In this blog post, we’ll walk you through the steps to offer a free course using High Level, and show you how this platform makes it easy to create value for your audience while driving your business forward.

If you’re new to GoHighLevel, you can start by signing up for their 30-day free trial here to explore all its features firsthand.

GoHighLevel: How to Offer a Free Course

Why Use Go High Level to Offer a Free Course?

Before diving into the steps, let's explore why HighLevel is an ideal platform for offering a free course:

1. All-in-One Solution

High Level simplifies the process of running a free course by integrating all necessary tools into one platform. You don’t need separate tools for landing pages, email automation, lead nurturing, and CRM management—GoHighLevel handles everything, saving you time and money.

2. Customizable Funnels

You can create highly customized funnels that guide your leads through a smooth and engaging course experience. From landing pages to thank-you pages, HighLevel’s drag-and-drop funnel builder makes it easy to create the perfect funnel for your course.

3. Marketing Automation

Once someone signs up for your free course, Go High Level allows you to automate email sequences, follow-up messages, and even SMS notifications to ensure they stay engaged throughout the course.

4. Lead Management

GoHighLevel’s CRM allows you to track, manage, and nurture leads that sign up for your free course, helping you convert them into paying customers down the line.

Now that you understand why High Level is the go-to platform for offering a free course, let’s look at how to set it up step by step.

 

◉ Step 1: Set Up a HighLevel Account

If you haven’t yet, start by signing up for a Go High Level 30-day free trial here. This will give you access to all the features needed to set up and manage your free course.

Once you’ve signed up, log in to your GoHighLevel dashboard, and you’ll have access to all the tools needed to create your course funnel, manage leads, and automate communications.

◉ Step 2: Create a Landing Page for Your Course

The first step in offering a free course is to create a landing page where people can sign up. A landing page is essential as it serves as the gateway for participants to enroll in your course.

Here’s how you can create a landing page in Go High Level:

a. Go to the Funnels & Websites Tab

From the dashboard, navigate to the Funnels & Websites section. Click on Funnels and select Create New Funnel.

b. Add a New Funnel Step

Click on Add New Step, name your landing page (e.g., “Free Course Sign-Up”), and select Opt-in Page. This is where people will enter their email addresses to sign up for your course.

c. Design Your Landing Page

Using HighLevel’s drag-and-drop editor, you can easily create an engaging and professional-looking landing page. Include the following elements:

  • A compelling headline that grabs attention.
  • A brief description of the course and what users will learn.
  • A sign-up form where visitors can enter their email addresses.
  • A call-to-action (CTA) button encouraging them to sign up.

If you want to boost conversions, consider adding testimonials or videos showcasing the value of your course.

◉ Step 3: Create an Email Sequence to Deliver the Course

Once someone signs up for your free course, the next step is to deliver the course content. With GoHighLevel, you can automate an entire email sequence to send the course material over time.

Here’s how to set it up:

a. Go to the Automation Tab

In your dashboard, click on the Automations tab and create a new workflow. This is where you’ll set up the email sequence that delivers your course content.

b. Create the Email Sequence

In your new workflow, select Send Email as your first action. This will be the initial email people receive after signing up. In this email, welcome them to the course and give them access to the first lesson.

You can schedule additional emails to go out at specific intervals (e.g., one email per day or per week) to deliver each subsequent lesson. Make sure each email includes the lesson content or a link to access it.

c. Add SMS Reminders (Optional)

To keep your participants engaged, you can also send SMS reminders using HighLevel’s built-in SMS feature. For example, you can send a quick text message reminding participants about an upcoming lesson or encouraging them to complete the course.

◉ Step 4: Create Course Content

Now that the funnel and automation are set up, it’s time to focus on the content of your free course. Depending on your expertise and target audience, you might deliver the course via video lessons, downloadable PDFs, or a combination of different formats.

You can host the course content on platforms like YouTube or Vimeo and embed the videos in the emails or direct users to your website. If you prefer to offer downloadable content, you can store it on GoHighLevel’s platform or use a file-sharing service like Google Drive.

Best Practices for Course Content:

  • Keep it simple: Break down your content into manageable sections to avoid overwhelming participants.
  • Be actionable: Ensure that each lesson provides clear, actionable steps that participants can apply immediately.
  • Include visuals: Incorporate images, diagrams, or videos to make the content more engaging and easier to understand.

◉ Step 5: Set Up a Thank-You Page

After people sign up for your free course, you’ll want to redirect them to a thank-you page. Here, you can confirm their enrollment and set expectations for what comes next.

To create a thank-you page, follow the same steps you used to create the landing page, but choose Thank You Page as the type. On this page, include:

  • A confirmation message.
  • Instructions on when they’ll receive their first lesson.
  • A teaser of what to expect in the upcoming lessons.

◉ Step 6: Track and Nurture Your Leads

GoHighLevel’s powerful CRM allows you to track all the participants who sign up for your course. As they engage with your emails and lessons, you can monitor their activity and follow up with personalized offers or additional content.

Once participants have completed the course, you can use HighLevel’s CRM and automation tools to nurture them further. For example, you can create an automation sequence that offers a paid product or service, based on their engagement in the free course.

◉ Step 7: Promote Your Course

Now that your course is set up, it’s time to promote it. You can drive traffic to your course landing page using:

  • Social Media: Share the course on platforms like Facebook, LinkedIn, and Instagram to reach your audience.
  • Email Marketing: Send emails to your existing list inviting them to enroll in the free course.
  • Paid Ads: Use Facebook Ads or Google Ads to target specific audiences that would benefit from your course.

With HighLevel’s analytics tools, you can track the success of your promotions and optimize your marketing efforts for better results.

 

Conclusion: Promote Your Course with HighLevel !

Offering a free course through Go High Level is an excellent way to engage your audience, generate leads, and showcase your expertise. With its all-in-one capabilities, from landing pages to automated emails and CRM management, High Level makes the entire process simple and effective.

If you’re ready to offer your free course and elevate your business, sign up for a 30-day free trial of Go High Level here and start building your course today!

Frequently Asked Questions

How can I create a free course on Go High Level?

You can create a free course by setting up a funnel with an opt-in landing page and automating email sequences to deliver the course content.

What content can I include in a Go High Level course?

You can include video lessons, downloadable PDFs, and other media formats. You can link to external content or host materials within Go High Level.

Can I automate the delivery of course lessons?

Yes, Go High Level allows you to set up email automation sequences, so course content is delivered at scheduled intervals to participants.

Is Go High Level good for course creators?

Absolutely! Go High Level offers everything you need, from lead capture to email marketing and follow-ups, making it ideal for course creators.

Mika Stupnik
Mika Stupnik

Finance & Digital Marketing.

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